The results show a move in the index from positive 11 in the last survey to a neutral zero at this time. This is potentially a reflection of the degree of uncertainty in the macro economic conditions –but is also explicitly a reference to the impact on business of two key concerns namely infrastructure, (transport, parking, telecommunications ) and the cost of regulation. Those two issues are perceived to negatively impact the cost of doing business in the Hills. That said future sentiment is still very positive in the Hills with a positive +22 score.
Respondents in the Hills still see a bright future with the “future potential of the Hills” rated as the regions highest current strength closely followed by location, work-life balance and the local ‘culture.’ The Sydney Metro Norwest Rail link is identified as the most highly rated “future strength” for the region.
We would also encourage you to share this report with your colleagues and networks –indeed comment about it on the Chambers facebook, linkedin and twitter pages. The survey report provides direct insight into the perception of business in the Hills and hence is an invaluable tool for businesses, the Chamber, the Council and State Government.
This Hills PSI initiative is an expression of the Chambers role as the peak body for the interests of business in the Hills – however it would not be possible without the willing support of the forward thinking Hills Shire Council and of course the survey development, execution and analysis of McCrindle Research.
Thank you to The Mayor Yvonne Keane, the Economic Development team of the Council, Mark McCrindle and the team at McCrindle Research.
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