Host: Fiona Kane
EP14 Leanne Shelton
Business Blogging
Contacts:
Leanne Shelton
Write Time Marketing
0412 861 685
About Leanne Shelton
With a background in journalism, marketing, internal communications, events, and B2B sales, Leanne Shelton founded Write Time Marketing in 2014.
Since then, Leanne has built a flourishing SEO copywriting agency focused on the health and wellness niche. She also provides content marketing one-on-one Power Hours and group training on business blogging, website copy, and content marketing strategy.
On top of it all, Leanne is the host/leader of the Leanne Shelton podcast (previously ‘Marketing & Me’ podcast) and Meet Up group, Copywriter and Podcast Manager for the Sydney Hills Business Chamber, and affiliate trainer with City of Parramatta and Women with Altitude.
Outside the office, Leanne enjoys dancing, yoga, meditation, running, reading business books and psychological thrillers, listening to inspiring podcasts, and chilling with her hubby and two daughters.
Questions:
Why do blogs play an important part in one's marketing strategy?
What should people write about in their blogs?
How long should a blog be? And how often should they be published?
How do you ensure your blog is SEO friendly?
What are your tips for ensuring you get the most impact from a blog?