PSI Index 2015


DOWNLOAD Hills PSI Survey Results 1 – November 2015

A Snap Shot Of Business Performance

In accordance with our role as the peak body representing the interests of business in Hills district the Sydney Hills Business Chamber initiated the concept of developing a snapshot of business performance in the Hills Region.

Supported by the Hills Shire Council, developed and executed by McCrindle Research, we have developed the first Business Performance and Sentiment Index (PSI) for the region.

The PSI provides a keen insight into the perspective of business owners in the region.


  • Online survey August 2015
  • Survey of businesses geographically located in the Hills Shire LGA
  • 179 business owners and managers completed the survey
  • 90% owners/managers of businesses
  • 15 sectors represented

National Context and PSI Methodology

PSI National Context and Methodology PSI National Context and Methodology (1399 KB)

The Results

The results measure the perception of the impact of external conditions (local and national) – actual performance (internal) and most importantly as a predictor of future activity the ‘sentiment’ about the next 6 months. In brief the results whilst varying by size of business show a sense of stress in terms of the external factors (Conditions) i.e. general economic conditions, local infrastructure and strong concerns about the regulatory burden placed on business.

Internally the Performance picture is one of high revenue and profitability growth over the last 6 months coupled with rising costs of doing business (expenses and staff costs). In terms of the next 6 months (Sentiment) the results show expectations of strong revenue and profitability growth and increased employment. The contrast of this positive outlook with a negative expectation about the national economic outlook reflects the buoyancy of the Hills regional economy. No doubt the local infrastructure investment, Sydney Metro Norwest, NorthConnex, the ensuing development opportunities and anticipated population growth is a significant factor in the perception of future growth opportunities.

So what is the relevance of the PSI?

For business owners:
Owning and running a business is a challenging venture that requires focus and determination to weather the normal highs and lows of business – it is helpful for business owners to have a perspective of the environment within which they operate.

For industry groups, local and state government:
For the Sydney Hills Business Chamber, other business groups, local and state and government the PSI provides a unique insight into the perceptions, challenges and expectations of our constituents – and hence over time the opportunity to develop relevant initiatives to assist businesses to address those challenges.

DOWNLOAD Hills PSI Survey Results 1 – November 2015


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