Having the right speakers for your conference is essential in developing great content for your program – great speakers have profound impact on your delegates and can deliver your message in a clear, concise, creative and engaging format. How do you choose one? We’ve put together a list of three key tips when choosing your next speaker.
Purpose of your event
Having a clear understanding of the message that you'd like to deliver to your delegates is key in briefing your speakers. The purpose of the event will form the basis of your research in finding the right speakers. Communicating the purpose will assist them to tailor their presentation for your delegates.
Type of speaker
Selecting the type of speaker that you want for your conference or event will narrow down your search. Categorise the subjects that you'd like your speaker to deliver. To educate your delegates, search for an industry expert or professional. Or, if you want to leave your delegates feeling inspired, choose a motivational speaker. See this infographic from SpeakerHub for more information on different types of speakers.
Research, research, research
Once you’ve outlined your brief and potential speaker… do your research! Watch their show reels and past presentations. Find out what other people are saying about them. Doing your research will avoid any potential disappointment on their delivery at the event.
About the author: Eyob Yesus is the founder and CEO of Icon Corporate Events, and event support partner for the Sydney Hills Business Chamber.