Do you promote your business on billboards, parked trailers or other outdoor signage?
In November 2017 the rules around the type of signage, where you can position it, and the circumstances under which signage requires approval, were changed.
A significant change is that parking trailers that display advertising on roads, road shoulders, footpaths and natures strips has been banned.
An exception is where the advertising relates to the primary use of the trailer – so if you’re a tradie working on a property and your work trailer that displays your business name is parked on the nature strip, you’re safe - at least from the sign police. It won’t save you from Road Rule Regulation 197 which prohibits drivers from stopping “…on a bicycle path, footpath, shared path or dividing strip, or a nature strip adjacent to a length of road in a built-up area”, with some exceptions.
Parking your advertising trailer on private property where it can be seen by passing road users may also require consent under the new rules.
The trailer ban comes into effect on 1 March 2018, after which fines of $1500 (individuals) and $3000 (businesses) may be issued by councils where trailers are parked in contravention or without consent.
Other changes to the rules came into effect on 29 November 2017.
The Department of Planning and Environment website states that:
“The updated guidelines outline best practice for the planning and design of outdoor advertisements in transport corridors, and complement the provisions of SEPP 64. Amendments to the guidelines address digital signage and reduce driver distraction.”
You can find out more about the changes to signage rules and download associated documents on the Department’s website.